FAQs

There are 3 key features which determine the online business success: internet infrastructure, smartphones and electronic money. If your target market has no serious issues with all these items then the best option will be focused on online gambling, because it is the most scalable and cheapest way. Unfortunately, the developing countries have issues with all three things. That is why you should be creative in building your sales model. A land-based shop is always a good option. It can be equipped with rapid playing machines, vending lotto machines, interactive game machines or simple printer, scanner and cashiers.

You need to write a business plan. It should include your audience, sales model, competitors, funding, marketing, software, hardware, salaries, license fees, rent and utilities. Once the business plan has been determined, you need to obtain a license, choose software provider, hardware provider and payments provider.

Gambling business is one of the most profitable business areas. For example, the profitability of betting business is somewhere between 7% and 15%. An operator can achieve even greater profitability with the right approach and by adding side services and games such as lotteries or casinos.

There are several ways to attract and retain players. Bonuses, loyalty programs, affiliate marketing, cashback, new games and great customer service. All these methods are applicable not only for online but also for retail businesses.